Digital Marketing Institute in Sikar

• What is Business Objective
• Role Of Business Objective In Digital Marketing
• Use Cases Of Business Objective

• What Is Keyword
• Types Of Keywords
• What Is Website
• Types of Websites
• Nomenclature Of Digital Marketing – Snippets, SERP, Key Metrics DA, PA,etc..

• What is Search Engine Optimization (SEO)
• How SEO Affects Your Business
• Keyword Research
• On-Page SEO
• Technical SEO
• Creating Content For Your Website
• Link Building
• SEO Competitor Analysis
• Negative SEO
• Website SEO Audit
• Google Algorithms & Updates
• Measuring Your Progress
• SEO Tools (SEMRUSH, AHREFS, MOZ, POWER SUITE AND MUCH MORE)

• What Is Local SEO & Why Is It Important?
• Map Pack Vs Organic Results
• Creating Google My Business Listing
• Optimizing Your GMB & Rank higher & Get more Clicks
• Why are Reviews Important
• How to Generate Reviews
• Building Citations
• Evaluating Your Rankings
• Analytics & Analysing Results
• Setting up a local ad from Google My Business
• Running Local FB Ads

• How to analyse the performance of each single page: clicks, impressions, CTR and position
• Identify many easy SEO improvements in just minutes
• Diagnose indexing issues &see if Google indexed all relevant pages and if not, why
• See if there are any usability issues on the mobile version of your website
• How to find promising keyword ideas in Search Console and which kinds of keywords you should look for
• Analyse the speed of your web-page using the newly released Core Web Vitals

• How Google analytics account Structured
• Setup Google analytics 4 Property for Website and APP

• Type of Websites
• What is wordpress Website
• How to Add/Edit/update
• How to Plugin Installation

• Mastering the Facebook Algorithm
• Why your business should be on Facebook
• Get to know the power of Facebook
• Build Your Facebook Page
• Advanced Facebook Page features
• Creating your Facebook Shop
• How to add sections to your shop
• Build Audience on Facebook
• How to Create Facebook Posts
• Creating Social Media Posting Calendar
• Facebook Insights Reports
• How to Create Facebook Ads
• Facebook Ad Formats
• View Your Advertising Data
• Tips for writing a great ad
• Improve the performance of your ads
• How to Scale Facebook Ads

• Why Instagram and How it can Help your Business
• Get Clear On Your Instagram Goals
• Instagram Scaling
• Powerful IG Content
• Building a Killer Instagram Profile
• Tools to Create Viral Instagram Photos
• How to Create Viral Posts On Instagram
• What is best posting time
• Tools you must use for scheduling
• How to find your followers
• Covert Followers into Customers
• Live streaming for building brand
• Instagram Ads & Campaigns
• Creating your First Instagram Ad

• Introduction LinkedIn Marketing
• Types of LinkedIn Profiles
• Learning Sales Navigator
• LinkedIn Profile Optimization to Build your Brand
• Profile Search Optimization Cheat sheet
• Build your LinkedIn network
• Using LinkedIn for B2B Marketing
• Creating a content strategy
• Setting up your LinkedIn Page
• Growing and Nurturing your LinkedIn Page
• Exploring LinkedIn page Analytics Sections
• Advertising on LinkedIn
• Creating Text ads, Dynamic Ads, Sponsored Messaging, Video Ads, Lead Generation ads and more
• Measuring Results

• Setting Up Your Twitter Profile
• Twitter Profile Optimisation
• How to Get Twitter Followers
• How to Use Hashtags Effectively
• The Power of Twitter Polls
• How to Leverage Pinned Tweets & Threads
• How to Acquire New Clients through Twitter
• Adding Twitter Buttons on Your Site
• Twitter Ad Structure
• How to Set Up Your Twitter Advertising Account
• Setting Up a Twitter Ad Campaign To Drive Website Traffic
• Ad Group Details & Bid Types
• Targeting Features
• Twitter Ad Creative
• Setting Up A Twitter Ad Campaign To Get More Followers
• How to Set Up Twitter Conversion Tracking
• Twitter Custom Audiences – Lists

• Setting up a new channel from scratch
• Select YouTube niche selection
• Adding channel art for your channel
• Create custom YouTube channel URL
• Select good brand name
• Keyword Research and competitor analysis
• Thumbnail strategy
• YouTube SEO
• YouTube competitor analysis
• Video equipment for YouTube
• Picking your camera, microphone and more.
• YouTube analytics tool
• Content Strategy
• What makes good content?
• How long should videos be?
• Viral video vs building an audience
• How often you should release a video?
• Develop a release strategy
• How to write a strong title
• How to write a good description
• How to work with end screens
• How to Create YouTube Ads

• Explosive Pinterest Account Growth
• Drastically increase Pinterest Monthly Viewers
• Optimize your Pinterest account to help your business get found in the big search engines like Google, Bing and Yahoo
• Learn how to use keywords to increase Pinterest traffic to your website(s) to increase leads, and ultimately, sales!

• Choosing Email Marketing Software
• Setup Mail chimp Account
• Mail chimp Audience
• Groups, Segments, and Tags in Mail chimp
• Create Signup Forms, Embed, Pop up with builder
• Build signup forms and set it on your website and social media
• How to Grow Your Email List
• Write powerful, engaging & attracting headlines for email marketing
• Write convincing email content to persuade subscribers to buy from you
• Lead Magnet Email + Template
• Mail chimp Automations
• Create marketing campaigns & send them to your mailing list
• A / B Split Testing Campaigns in Mail chimp
• Mail chimp Reporting
• Google Analytics Link Tracking in Mail chimp

• What is affiliate marketing?
• How people make millions of dollar in affiliate marketing?
• Affiliate marketing history
• Affiliate marketing scenario in India
• How to be a super affiliate?
• Different ways to do affiliate marketing
• Live examples of how people are making money as an affiliate
• Getting you’re started as an affiliate

• Types Of Google Ads
• Search Ads
• Display Ads
• Video Ads
• Which Mode Of Google Ads Is the Best for Businesses
• Conversion Tracking Code Setup

• What is AdSense?
• How to get approved for AdSense?
• Cool trick to get AdSense approval by Google
• Using your AdSense account interface
• Placing ads on your blog
• Creating blogs with our FREE theme

• Increase your sales, traffic, and brand recognition using the power of digital content.
• Develop a system for consistently generating new content ideas.
• Become familiar with some of the most effective types of content.
• Use valuable content to grow your email list and build an effective sales funnel.
• Grow a business from scratch or build upon your existing strategy.
• Optimize your website for content marketing and drive profitable user action.
• Understand the importance of effective writing and how to become a better writer.
• Generate an endless stream of valuable content by repurposing what you’ve already created.
• Promote your content and drive traffic from a wide variety of sources.

• SEM/SEO specialists.
• Content strategists.
• Pay-per-click managers.
• Social Media Marketers.

We always stick to the point while being transparent with our students. We believe that it is our duty to give an honest answer to our students.

So, we shall answer this question honestly – it is all up-to you whether you want to make your career in the field of digital marketing or not? You can search YouTube videos or you can read a few google articles to decide whether you should make your career in this field or not? However, we can assure that if you choose to make your career in digital marketing then we will help you to excess an immense opportunities in an effective way.